Located in the highlands of Gunma Prefecture, Asama Shuzo, named after Mt.Asama, was founded in 1872. The brewery rents abandoned rice fields to grow its own rice to produce sake, a local specialty, while preserving the local environment.
|How to drink
|Asama Sake Brewing Company, Ltd.
Located in the highlands of Gunma Prefecture, Asa-ma Shuzo, named after Mt. Asama, was founded in 1872, 150 years ago. In 2004, the brewery decided that it was necessary to train and establish local Asa-ma Toji, instead of having a group of Echigo Toji brewers. In addition to sake production, the brewery also operates a tourism center, which offers products and services unique to the region to tourists visiting nearby sightseeing spots, such as Kusatsu Onsen and Karuizawa. As part of this effort, the brewery rents abandoned rice fields to grow its own rice to produce sake, a local specialty, while preserving the local en-vironment. Currently, the company is working with farmers throughout Agatsuma County, and is expanding into a specialty product not only for Naganohara, but for the entire county.